Nunchi : 눈치

2024

+ Publication

Project ‘Nunchi’ is a conceptualized book which contains about the Korean term,
nunchi (눈치). Nunchi is a concept in Korean that refers to the ability to gauge other’s feelings, thoughts, or moods and to respond appropriately to them. It involves a keen
sense of social awareness and is often used in the context of understanding and
adapting to social situations. While English does have simillar concept like ‘empathy’
or ‘social intelligence’, nunchi is more specific and deeply rooted in Korean culture.