MINDYTHESUH
























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equus 



2026

+ Editorial

As part of the Equus 33 brand project, an editorial magazine was developed to extend the identity beyond the physical space and into print. The publication functions as both a cultural document and a brand artifact — part record guide, part atmosphere, part manifesto. Each issue is organized around a central theme drawn from the bar's curatorial philosophy: a genre, a city, a feeling, a season. Typography, layout, and image direction were treated with the same deliberateness as the bar itself — unhurried, considered, nothing decorative without purpose.